Marvel Studios Reveals New Logo And Kevin Feige Talks

Marvel-NEW-Logo

Head inside to check out Marvel Studios‘ new logo that will now play in front of all the movies we all freaking enjoy so much. After 11 years it was time for an upgrade and Thor: The Dark World and Agents of S.H.I.E.L.D. were the first to sport the updated opening.

Marvel Honcho Kevin Feige had this to say about the update;

“We designed the very first Marvel logo for the first Spider-Man film. We’ve used that logo for eleven years, and with Thor: The Dark World, it felt like a good time to update it because this is the very first film that only has the Marvel logo in front of it. You look back at the other films, and they’ve also featured our studio partners’ or distribution partners’ logos. But now that we are our own entity within the Walt Disney Company, it is only the Marvel logo in front of the movies. So that felt like the time to update it and have something that is more substantial as a standalone logo in front of our features.

The key was, we really loved that old flip logo. We didn’t want to re-invent the wheel, but we wanted it to feel bigger, to feel more substantial, which is why it starts with the flip, but suddenly it’s more dimensional as we go through the lettering and it reveals itself with the metallic sheen before settling into the white-on-red, well known Marvel logo, with the added flourish of the arrival and the announcement of the Studios at the bottom of the word Marvel.

My favorite part of it is, like all great studio logos, you need a fanfare, and we’d never had that before. We sometimes started the score of the movie, sometimes just had sound effects over it, sometimes had a song over it that leads into the beginning of the movie. So this is the first time that we have an actual, wonderful fanfare to accompany our logo. We turned to Brian Tyler to compose it for us, who this year has done two movies for us and two of what I believe to be two of the best scores in any Marvel Studios film, for Iron Man 3 and Thor: The Dark World. So he thankfully was willing to and happy to create a spectacular standalone fanfare for us.”


 

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